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In April 1964, Nike received the first installment of 300 pairs of Tiger shoes, which was sold mainly to athletes and coaches from their car trunk in stadiums across the northern-east of the United States.
In 1965, Jeff Johnson became the first official employee of BRS.
Johnson was hired to sell footwear to runners directly at the venue.
While living in California, he brought BRS shoes to his truck for every stadium that he could only find, and found runners who wanted to try something new.
In 1975, Bill created the famous Nike waffle sole.
The idea went to Bill Bowerman, co-founder at breakfast, when his eyes suddenly fell into a waffle.
After all, the corrugated sole will make the shoes lighter in weight, thereby enhancing the push, – he guessed.
It is noteworthy that Nike was one of the first manufacturers of sporting goods who invited invitees to participate in their advertising of famous athletes.
To date, Nike continues to stay on the crest of the wave. He sponsors well-known athletes, organizes sports events and develops revolutionary shoes. His ads inspire, and the logo is the most recognizable of all sports logos. No matter, but Nike has just confirmed its slogan Just Do It (Just do it).
Just Do It is a trademark of Nike’s footwear company and one of the main components of the Nike brand. The slogan was invented in 1988 at a meeting of an advertising agency.

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