Under Armor is a super popular American brand, an innovator in the world of sports that creates high-tech functional sportswear and footwear for professional athletes.

Today, the famous American brand is associated not only with magnificent underwear, but also successfully develops its line on the production of high-tech sports shoes, clothes and accessories for sports.

The brand began its journey with the creation of underwear for players in American Football. Hence, the brand name – what is under the protection / under Armor.

Underwear (thermal underwear, compression underwear) Under Armor with its exceptional characteristics is now the most desired and sought-after among professional sportsmen.

Now Under Armor has already outstripped sales of ADIDAS in the US.

At the same time, the company is considered one of the most technologically advanced in the world, constantly introducing innovations in the field of the Internet of things, developing its own mobile fitness applications, and also developing and creating high-tech materials for sports equipment.

The Under Armor Connected Fitness ™ platform supports the world’s largest fitness community through a number of applications belonging to the brand: UA Record, MapMyFitness, MapMyRun, Endomondo and MyFitnessPal. Many users of fitness applications do not even suspect that they are daily users of Under Armor products.

As a result, in 2016, the brand first entered the rating of the most innovative companies of the world from Boston Consulting Group, becoming one with Apple, Google, Microsoft and other high-tech giants.

Now, supporters of Under Armor expect the release of new products of the company as well as Apple fans new model Iphone.